ĭavid Dobbs, in The New Yorker, suggested Elsevier's reasons for buying Mendeley could have been to acquire its user data and/or to "destroy or coopt an open-science icon that threatens its business model." The sale led to debate on scientific networks and in the media interested in Open Access, and upset members of the scientific community who felt that the Mendeley's acquisition by Elsevier was antithetical to Mendeley's open sharing model. The deal price was speculated to be €50 million (US$65 million). Mendeley was purchased by the academic publisher Elsevier in early 2013. The recommendation was revoked after Elsevier bought Mendeley. In 2012, Mendeley was one of the repositories for green Open Access recommended by Peter Suber. Mendeley won several awards in 2009 including "European Start-up of the Year 2009", TechCrunch Europas "Best Social Innovation Which Benefits Society 2009", and The Guardian ranked it #6 in "Top 100 tech media companies". Victor Henning and Jan Reichelt receiving the Plugg "European Start-up of the Year" award, 2009
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